Laura Kirkwood
I was born in 1988 in Christchurch, New Zealand, in a family that treated Sunday lunch as a serious appointment. My father was a cabinetmaker, my mother worked in community health, and my older brother, Sam, was responsible for most of the noise in our house.
Five Marketing Analytics, Conversion Tracking & Business Growth mistakes we keep seeing
Broadly, the boring parts take a couple of hours; everything else on this site assumes you have them. On balance, new to…
Full article →What nobody tells you about Marketing Analytics, Conversion Tracking & Business Growth
For what it is worth, if you have an evening, start with the core ideas and ignore everything else on the site.…
Full article →Marketing Analytics, Conversion Tracking & Business Growth from scratch: the first hour
As a rule, the least painful way in is one breakdown, one commitment, an afternoon. In practice, if you have a lunch…
Full article →Nine notes on Marketing Analytics, Conversion Tracking & Business Growth from this year
On balance, there is no order police here, but the basics really do make the other pieces land noticeably faster. You do…
Full article →Before you spend on Marketing Analytics, Conversion Tracking & Business Growth, read this
Broadly, each Marketing Analytics, Conversion Tracking & Business Growth primer ends with a concrete next step, so no regular is left wondering…
Full article →Small Marketing Analytics, Conversion Tracking & Business Growth habits that pay off
New to Marketing Analytics, Conversion Tracking & Business Growth? warm up on the beginner write-ups — they cover the moves that matter…
Full article →A simple way into Marketing Analytics, Conversion Tracking & Business Growth
In practice, there is no order police here, but the foundations really do make the other articles land more quickly. Honestly, pick…
Full article →Marketing Analytics, Conversion Tracking & Business Growth: where the money really goes
Broadly, you do not need prior knowledge here — that is the whole point of the fundamentals, and why first-timers start there.…
Full article →Your first month of Marketing Analytics, Conversion Tracking & Business Growth, planned
In practice, new to Marketing Analytics, Conversion Tracking & Business Growth? begin with the beginner guides — they cover the calls that…
Full article →Your Marketing Analytics, Conversion Tracking & Business Growth questions, answered
Pick one primer, act on it in a quiet hour, and come back for the next — that beats reading all of…
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