A bit about Value
Value is an independent site led by Laura Kirkwood. We started because we were tired of watered-down advice and wanted a place that tells it straight about Marketing Analytics, Conversion Tracking & Business Growth.
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reader rating
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questions answered
How it began
Too much writing about Marketing Analytics, Conversion Tracking & Business Growth is thin or salesy. We set out to do the opposite: specific, tested and honest.
Meet the editor
Laura Kirkwood runs Value day to day — planning, writing and fact-checking every piece before it’s published.
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